If a product disappoints, I say so clearly—even when it means losing affiliate commissions. I’ve written negative reviews of bestselling products that could’ve earned me hundreds in referral fees because honesty matters more than short-term profit. My “Skip This” sections are brutally direct about deal-breakers, and I genuinely recommend competitors when they’re better options. I’d rather build long-term trust by steering you away from bad purchases than make quick money on products I wouldn’t buy myself.

I skip the corporate jargon and robotic tone that makes most tech blogs feel like instruction manuals. My writing sounds like a conversation over coffee—casual, direct, and actually enjoyable to read. I use short sentences, break up text with bullets, and get to the point without forcing you through 1,000 words of filler. If I can explain something in three sentences instead of three paragraphs, I do—because I respect that your time is valuable.

I’m not impressed by expensive price tags or flashy marketing—I care about whether something actually improves your life for the money. I regularly recommend cheaper alternatives over premium products when the performance gap doesn’t justify the price difference. My reviews explicitly state when flagship models aren’t worth the premium and where budget options deliver 90% of the experience. I shop like someone spending their own hard-earned money, because that’s exactly what I do.

I treat my blog like a living resource, not an archive of outdated opinions from two years ago. When prices drop, new competitors launch, or products develop issues after months of use, I update my posts to reflect current reality. I’ve gone back and changed recommendations when better options became available or when long-term testing revealed problems. You’re getting advice that’s relevant right now, not stale information that was accurate in 2023 but misleading today.

Because I was tired of fake reviews, recycled press releases, and bloggers who clearly never touched the products they recommended. I write the reviews I wish existed when I was searching for honest tech advice. My reputation depends on your trust, and I protect that by being transparent, thorough, and genuinely helpful—not just chasing affiliate clicks.